Become a Missouri Wines MVP Today

Missouri Winery Visitors Program

What could be better than exploring Missouri wine country and enjoying fine food and fine wine with friends or family? How about doing that and being rewarded for it at the same time? If this proposition sounds good to you, then the Missouri Winery Visitors Program (MVP) is your ticket to culinary adventures and cool rewards. 

“As one of the oldest grape growing regions in the United States, wine is an integral component of the history, culture and economy of Missouri communities across the state,” said Jim Anderson, executive director of Missouri Wine and Grape Board. “With more than 130 wineries and 11 wine trails, nearly every region of the Show Me State has a winery to explore.”

Become an MVP 

The Missouri Winery Visitors Program is designed to reward loyal Missouri wine consumers age 21 or older. Registration is quick and very easy. First, visit ( ) and enter your email to register and create your account. Now, each time you visit one of the more than 100 participating wineries, you will receive a ticket with a unique code and earn points that can be redeemed online for fabulous rewards like cheeseboards, wine totes and opportunities to win sweepstakes experiences. 

Your first visit to a winery will earn you 500 points, but visits two through 10 to that same winery earns you 100 points. If you continue to visit that same winery more than 10 times, you’ll receive 10 points each thereafter. You only get one ticket per person per winery visit, so keep those tickets safe and secure. The best strategy to earn points for rewards is to travel around Missouri and discover new wineries throughout the state. 

“One of the strong aspects of MVP is consumers can come out multiple times and get tickets, which means they can continually build points and aren’t one and done,” said Sarah Schmidt, manager, Baltimore Bend Vineyard in Waverly, Missouri. “We do see a lot of repeat customers to get tickets and experience the wine. We are having more people visit and purchases have increased through the program. MVP has been a good program for us.”

Kansas City wine enthusiasts need not travel far to enjoy locally produced award-winning wines made from fine Missouri-grown grapes. While many are familiar with the larger wineries, Kansas City and its surrounding areas boast more than 40 wineries and tasting rooms surrounded by lush and beautiful vineyards with dozens more around Missouri that make for a fun day trip or weekend getaway. Whether you’re looking for the small-town atmosphere or an urban experience, there’s at least one or more winery that fits the bill.

“I think the biggest advantage of the program is getting the word out to the public about how many vineyards there are in the state,” said Jeanine Stubbs, co-owner, Four Horses and a Dog Vineyard and Winery in Excelsior Springs, Missouri. “Every weekend we hand out dozens of the maps that are provided and people are stunned by how many there are in the area. The program elevates the awareness for everyone.”

Since the program started in September 2016, more than 9,000 people have joined MVP and made more than 88,000 visits to Missouri wineries. The program was set to expire at the end of the year but it has become so popular, MVP has been extended through December 31, 2020. 

Explore and Enjoy

There are many great Missouri wines just waiting to be discovered as well as many small, boutique wineries. Grab some friends or family, hop in the car and spend the day in wine country. Enjoy the beautiful scenery of the rolling hills and relax in a beautiful climate. 

Missouri has more than 130 wineries and 11 unique wine trails (  A wine trail is a group of wineries that have come together to create fun, unique experiences. Some host themed food and wine pairing events, while others act as a pre-planned wine adventure. Each wine trail has something different to offer visitors.

 A winery isn’t just a business, it’s an experience, a destination, a place to enjoy live music on the weekends and a connection to the community. Meet the wine makers, go on tours, and enjoy fine pairings of food and local wine.

“We are located kind of in the country, not on a main highway, so anything that brings customers in is great,” said Cliff Van Till, owner Van Till Family Winery. “We get people coming from St. Louis and out of state from MVP who say they are looking for wineries they haven’t been to before and getting points. They tell us they are glad they found us and are coming back.”

Being an MVP member isn’t only fun for you, it’s good for the region. The state’s wine business is booming. According to a 2016 study, the Missouri wine industry has an annual economic impact of $3.2 billion. The industry is also responsible for more than 28,000 jobs and sells nearly 1.2 million gallons of wine per year, ranking among the top 10 states in the country. So, the next time you tip back a glass of award-winning Missouri wine, not only are you doing something good for your taste buds but you’re doing something good for our state.

“When wineries are built, bed-and-breakfasts, restaurants, motels, craft shops and other tourist attractions soon follow,” Anderson said. “As the industry matures, these ‘clusters of tourism’ are developing statewide.”

Not an MVP member yet? Now is the perfect time to join the program that rewards you for visiting Missouri wineries. Visit and sign up today.

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